Scope:
In the past, the client only offered camps to boys and men but was looking to expand as an organization and offer co-ed outdoor programs.
The goal for One Village was to capture the core values of connection, growth, and shared wisdom, with designs that emphasize unity and belonging. Before, their branding was centered around their male audience so it was important to create merchandise and branding that would be worn and appreciated by kids and young adults of all genders.
Contribution:
Project Lead
Creative Direction
Graphic Design
Visual Identity & Branding System
Apparel Design
Design for Manufacturing
Brand Identity
Merchandise
