Scope:
After the 2023 season, we heard overwhelming support from the athletes regarding the team's branding.
So, for 2024, I kept the harsh, grainy textures and contrasting photography to capture the team's scrappy play style. To differentiate the 2024 season from the last, I explored a new color palette alongside script fonts and custom illustrations.
Contribution:
Creative Direction
Graphic Design
Visual Identity & Branding System
Project Management
Season Countdown Graphics
Player of the Week
Gamedays
Statistics
