Scope:
The Orcasound rebranding project aimed to create a fresh, cohesive brand identity that resonated with the organization’s mission of connecting communities to underwater soundscapes for marine conservation.
Using feedback from the team, I analyzed previous logo iterations and considered Orcasound's efforts to reduce underwater noise pollution in the Pacific Northwest to ensure the new identity was both functional and inspiring.
Symbols representing underwater noise, such as sound waves and marine life, were thoughtfully integrated into the design. The result is a revised brand identity and logo that embodies Orcasound’s core values, enhances visual impact, and engages audiences in their mission.
Contribution:
Project Lead
Creative Direction
Graphic Design
Visual Identity & Branding System
Brand Identity
Brand application to the current website:
